About CIRA
Building a stronger community for creative and image rights protection.
Who We Are
CIRA (Creative & Image Rights Association) is a
coalition of photographers, artists, designers,
creative agencies, and advocates united by a single purpose,
to protect the rights and recognition of creators in the digital
and AI-driven era.
Supported by Mahatta,
CIRA serves as a bridge between creativity, technology, and law.
We promote fair practices, ethical standards, and copyright awareness
to ensure that human creativity continues to thrive alongside technological
innovation.
Our Vision
A future where every creator’s work is respected, protected, and fairly rewarded, where innovation and integrity coexist.
We envision an ecosystem
where creative professionals
have the legal awareness, institutional support,
and community strength to safeguard their ideas and prosper with confidence.
Our Mission
To educate, empower, and protect creators and visual professionals by:
- Providing access to copyright knowledge and legal guidance.
- Advocating for transparent and ethical use of AI-generated content.
- Building a community that celebrates originality and creative integrity.
CIRA aims to ensure that every creator understands their rights and that every client respects them.
Our Key Pillars
Education
Providing structured resources, training sessions, and workshops on copyright, licensing, and AI ethics, empowering creators and clients to act responsibly.
Protection
Offering guidance and support in rights disputes, contract clarity, and copyright misuse cases, helping creators defend their intellectual property with confidence.
Advocacy
Championing fair industry practices, ethical AI adoption, and policy reform that recognize the value of human creativity in a digital world.
Leadership Team
Dushyant Mehta
(Rep. of Mahatta)
Founding Patron & Chairperson
Co-Founder & Advocate - Passionate about empowering photographers through education and legal advocacy. Brings extensive experience in copyright law and creative rights protection.
Hemant Mehta
Founding Fellow & Director
Creative Affairs & Community Advocacy
Co-Founder & Strategist - Leading initiatives in community building and strategic partnerships. Dedicated to creating systemic change in how image rights are protected and valued.
Jeyadev Parthasarathy
Founding Fellow & Director
Strategic Alliances & Leadership Development
Co-Founder & Technical Lead - Focusing on technological solutions for copyright protection and developing tools to help photographers safeguard their work in the digital space.
Join the Movement
CIRA invites creators, organizations, and supporters to be part of a community that believes in ethical creativity, digital fairness, and collective progress.
